team

Jeff Cerciello

Jeff Cerciello
Chef-Owner

A native Californian who grew up in Southern California, Jeff Cerciello embraces all the golden state has to offer. Jeff is an alumni of Michelin-star restaurants elBulli and The French Laundry. He established himself as Director of Casual Dining during his fourteen-year tenure at The Thomas Keller Restaurant Group and opened the trios of Bouchons and Bouchon Bakeries, and conceptualized and opened Ad Hoc. Throughout his career Jeff has created unparalleled relationships with California farmers and artisan producers. Through Farmshop, Jeff tells their story which evolves week by week and season to season.

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Jason Purcell

Jason Purcell
Executive Chef

Born and raised in Bourbon, Kentucky, Jason’s upbringing was steeped in the great foods of the South and Americana. His first attraction to the industry was through service and wine education at Crú Wine Bar.  He attended culinary school in Portland, OR and cooked in some of Portland’s most progressive kitchens. After time at and Bouchon and Aureole, Jason joined Farmshop, displaying his keen eye for detail and balanced approach to food.

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Farnoush Deylamian

Farnoush Deylamian
General Manager

Born and raised in Marin, Farnoush was a partner and manager at Aziza. She created Aziza’s nationally famed seasonal bar and directed an eclectic natural wine list. Farnoush’s work has been featured in numerous publications including Wall Street Journal, New York Times, The Examiner, Spirits Magazine and San Francisco Chronicle. At Farmshop, Farnoush’s passion for executing details and creating a welcoming aura shows in every experienced moment at Farmshop.

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Caitlin Gutierrez

Caitlin Gutierrez
Director Of Private Events

A Napa Valley native, Caitlin started her restaurant career in the Napa Valley.   After graduating from the University of Redlands with a degree in Economics, Caitlin uncovered her true passion in hospitality while working with the Hillstone Restaurant Group. She has worked in many roles, from host to General Manager and in locations such as New York, Santa Monica and Miami.  After a 13 years she returned to Northern California to lead events for a few Top 100 SF Restaurants. Cailtlin’s keen eye for detail and finely honed organizational skills make her a natural fit to lead events for Farmshop.

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Zubair Hansia

Zubair Hansia
Sous Chef

A first generation Californian, Zubair’s parents immigrated to the United States from India. He was immersed in food culture in his parent’s restaurant and from a very young age learned to cook from his mother and various chefs who specialized in Indian cuisine. Zubair studied hospitality and culinary arts at the Culinary School at City College of San Francisco. He enjoys working at Farmshop because the products the local purveyors provide inspires to work every day.

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Pedro Yupit

Pedro Yupit
Sous Chef

Pedro immigrated to the United States from Mexico where he initially studied to be a computer technician. During his studies he found that his true calling was cooking. Pedro’s dedication to Farmshop lets his passion evolve as he is continuously inspired by his team and the food they create together.

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